By Tom Ivan

Cartoon Network New Media is preparing to deliver “an interactive video and gaming experience to broadband-enabled consoles” called MEGA Series in late 2007 to early 2008.

Developed at AFI’s Digital Content Lab, MEGA Series content will be based on Cartoon Network and Adult Swim shows. The service will be compatible with PlayStation 3 and Wii and content will be accessible via streaming from their web browsers utilizing Adobe Flash.

“Developing applications like MEGA Series is an important complement to our existing online and mobile businesses and a part of Cartoon Network’s digital growth strategy,” said Paul Condolora, senior vice president and general manager of Cartoon Network New Media.

“We’d like to think our efforts effectively demonstrate how the console browser can be utilized as a new distribution platform,” added Ross Cox, senior director of entertainment products, Cartoon Network New Media.

Lisa Osborne, supervising producer of the AFI Digital Content Lab, said, “Creating a product that runs on both a PS3 and a PC truly fulfilled the ‘build once, broadcast everywhere’ goal that the team set out to accomplish.”