A new The Sims line from EA.

Electronic Arts announced today that the company is developing MySims, the first game in a new line from the developers of the franchise The Sims, designed especially for the Wii and Nintendo DS platforms.MySims introduces a charming cast of whimsical characters while delivering the creativity, customization and open-ended gameplay of The Sims. Players begin by creating their own toy-like Sim that reflects their personal style and attitudes. From pig-tails and baseball caps to dreadlocks and Mohawks, the the style is unlike any Sims game to date. You can unlock new clothing, hairstyles and accessories.Transforming the traditional Sims gameplay for the Wii and Nintendo DS platforms, MySims moves the player to a delightful but disorganized town where they can re-shape everything and make it their own. The town is rundown, but the player can make it much more dynamic. Using a selection of building blocks, unique patterns and engaging creativity tools, players can design furniture and appliances, architect new homes and businesses, and re-define the entire MySims landscape.

As players explore and build up the town, they will get to know residents like the always-busy Mayor Rosalyn P. Marshall and Buddy – the mostly-lazy hotel Bellhop. Once things start to look up, they’ll meet and choose from a variety of colorful, would-be residents. Will they build a restaurant for Gino Delicioso the Italian Chef, or will they help Ocean Breeze set up his Yoga studio instead?

As the game expands to new areas, players will receive special building blocks, decorations and patterns which help customize their unique creations.

MySims will be available for the Wii and Nintendo DS platforms in fall 2007.